Plans submitted to transform former Kellogg’s site

Plans have been submitted for the redevelopment of the former Kellogg’s site in Stretford, Greater Manchester.

The proposals, which have been put forward by Bruntwood Works and Trafford Council, include a residential-led mixed use development, comprising a primary school, commercial workspace, hotel, public realm, a park and retail offerings.

Operating as Trafford Bruntwood LLP, the joint venture scheme was showcased at a public consultation in November, where feedback was taken from local residents, businesses and stakeholders.

The project is part of the Council’s wider Civic Quarter Masterplan, which covers a 120-acre site that includes the town hall, Lancashire Cricket Club, the former Kellogg’s site – including University Academy 92 (UA92) campus – stretching up to the A56/Chester Road to White City retail park.

As part of the wider Civic Quarter Masterplan, the Council is set to build a new leisure centre; an improved public realm; create opportunities for new homes and offices; and improve cycle and pedestrian routes. There is also the potential for a new public piazza and ‘processional route’ linking Lancashire Cricket Club with Manchester United’s Old Trafford stadium. The strategic vision is being created with consultancy team Planit-IE, Feilden Clegg Bradley Studios and Avison Young.

Now, the plans for the former Kellogg’s site have been submitted to Council planners, with a planning decision expected to be made by spring 2020.

Cllr Andrew Western, Leader of Trafford Council said: “These plans present a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces. The plans aim to create a fantastic place for those who live and work here.”

The joint venture is part of the Council’s wider partnership with Bruntwood Works, which also includes a £50m deal to acquire Stamford Quarter Shopping Centre and Clarendon House in Altrincham as well as Stretford Mall, helping to more than double Bruntwood Works’ retail and leisure portfolio.

Andrew Cooke, regional director for Bruntwood Works said: “We’re thrilled to be moving forward with our vision to create a new mixed-use development at the heart of the Trafford Civic Quarter community.

“We are passionate about creating thriving towns and cities, working with local businesses and stakeholders to help secure economic growth in the area.

“Our partnership with Trafford Council allows us to facilitate high-quality housing and education, as well as an attractive retail and leisure proposition. Our recent consultation gave us the opportunity to engage directly with local people, discussing our proposals and gaining their feedback. We’re now looking forward to the next phase of this scheme and we are confident in its potential impact on the wider area and, importantly, its community.”

Bruntwood Works creates, owns and manages inspiring workspace and retail across the North and Midlands. As well as stand-out spaces, technology and amenities, it offers specialist business support and access to a unique network of over 55,000 Bruntwood customers.