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Creative Brief: Centre City Journey Wall

Blog, Bruntwood, Birmingham
Centre City

Background 

  • At Bruntwood, we're committed to offering more than just outstanding office, coworking, retail and lab spaces.

  • Everything we do is tied into our vision of building vibrant communities, whilst providing businesses with the support and expertise they need to grow. From exclusive events and networking opportunities to state-of-the-art facilities designed to put employee wellbeing first, there’s something to help every business thrive.

  • Centre City is our latest renovation in Birmingham. The scheme plan and design can be found in the supporting documents. 

  • As part of our purpose of creating thriving cities, we have always believed in supporting and championing the art and cultural sector in the cities we operate in. This includes supporting local festivals, or working with local artists. 

  • As part of every scheme, we look at how we can bring culture and art into the heart of the building. 

Objectives 

  • One of the key issues in the building is that customers which use the space are unaware of the large atrium which is situated behind the main central lifts.

  • There is currently a blank wall which can be seen from the lift corridor which could benefit from being more inviting as well as potentially signifying that there is more to explore. 

  • We would like to use this challenge as an opportunity to commission a piece which welcomes people specifically into this different area of the building 

Target Audience 

  • The audience is the users of the building which access the floors via the corridor lift. 

Key Messages 

  • Not to be included in word format but this is what we want to piece to say

    • Come and explore 

    • Come this way 

Look And Feel 

  • We would like the piece to nod to its surroundings and history; a brutalist building intended for performance 

    • Buildings and artwork seen in places such as the Southbank Centre or Hayward Gallery 

  • Capturing the sense of movement - possibly by optical illusion or through a light installation

Deliverables Required 

  • Our key focus of the artwork is the piece which is seen from the corridor view, however we would like the piece to be as big of a statement as possible. 

  • The journey wall is measured at Width 29.8 ft x Height 7.7 ft total 

  • The main corridor view measures approx. 10ft W

  • We would like the piece to be durable and long-lasting, with minimal maintenance needed. 

  • The wall has a solid plastered wall and paint finish, so any work would need to be suitable for that canvas. 

  • We would love to tell the story of this piece and you as an artist to the occupants and other people in the city, please indicate on the proposal whether you would be open to interviews regarding the work and your practice. 

Budget 

  • £8-£12K 

Images / Inspiration 

  • Festival of Britain mural 

Key information: 

  • Initial proposal submission date: 1st March  

  • Short list selected and notified: 8th March  

  • Short list site visits: Throughout March  

  • Final Selection: 14th April

  • Work commencing: September - exact date TBC  

What we would like to see at proposal stage

  • Please provide a short overview of:

    • Your initial ideas and concepts (including some images)

      • We don’t want this process to be too taxing on your time and resources, so please just provide us with enough information to give us a good idea of your thoughts. 

    • Budget estimations and materials 

    • Your previous work and artistic background 

For further questions around the brief contact: Hayley.Flynn@Bruntwood.co.uk 

For further questions around the site: Hannah.Coulson@bruntwood.co.uk / wesley.averill@bruntwood.co.uk 

Diversity and Inclusion 

Our ambition is to make Bruntwood a truly diverse and inclusive place to work, reflective of the communities we live and work in. To help us to achieve this we encourage applications from women, ethnic minorities, people in the LGBTQ+ community, disabled people, and those who are neurodiverse.

Asking for personal data

As part of the application process we will ask you to provide some of your personal information in our diversity & inclusion monitoring form. The information you provide is kept entirely confidential and will not be shared with the hiring manager unless you asked us to - for example if you would like the hiring manager to be aware of a disability. We collect this information to help us analyse our commissioning process and assist us in achieving our diversity and inclusion ambitions. We will always include an option for you to “prefer not to say” but we do encourage you to help us by providing this information, which helps us be accountable. We ask because diversity and inclusion is important to us and we need your help.

Reasonable Adjustments

We want everyone to support everyone to grow to their full potential, and if you need this application in a different format, or any adjustments to be able to perform at your best during the commissioning process or through the work, then please let us know. 




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