Corporate Innovation: what is it and why does it matter?
Produced by iDisrupted on behalf of Bruntwood SciTech, the Corporate Innovation Report explores the need for organisations to innovate and more importantly to disrupt if they’re going to survive.
The report examines where innovation should sit in an organisation, the different models of corporate innovation that are available to organisations (both internal and external), the importance of failure and of creating a culture for innovation to thrive.
Who should read the report?
Founders, entrepreneurs, CIOs, CTOs and MDs
Using real-life case studies from companies such as Adobe, Mercedes-Benz, Brompton Bicycles, Airbnb, and Telefonica’s 5G accelerator 5PRING, this report is designed to help start-ups, scale-ups and large corporates from across the UK science and technology sector understand the importance of innovation, how to choose the the right model of corporate innovation, and the pitfalls to watch out for.
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About Bruntwood SciTech
Bruntwood SciTech (a 50:50 joint venture between Bruntwood and Legal & General), is the UK’s leading property provider dedicated to the growth of the science and technology sector.
With a portfolio of over 1.6m sq ft across Manchester, Leeds, Liverpool and Birmingham and a network which is home to over 500 of some of the UK’s most disruptive science and technology businesses, Bruntwood SciTech understands what it takes to create a ‘place’, the importance of partnership and how to leverage place as a catalyst for innovation.