Bruntwood Works and Trafford Council unveil £50m regeneration scheme

    News, Greater Manchester

    Trafford Council and Bruntwood Works have finalised a £50million property deal which will provide a massive boost to the borough’s economic regeneration.

    Contracts have been exchanged on the joint venture, which will see the acquisition of Stretford Mall as well as Altrincham’s Stamford Quarter Shopping Centre and Clarendon House, more than doubling Bruntwood Works’ retail, leisure and lifestyle portfolio.

    The Stretford Mall purchase will act as a catalyst for further investment and regeneration of the town, while Stamford Quarter’s acquisition will allow the award-winning Altrincham high street to continue to thrive.

    This announcement also strengthens Trafford Council’s long-standing working relationship with the wider Bruntwood Group, with millions of pounds being invested in the borough’s town centres to date. 

    Cllr Andrew Western said: “This is fantastic news for Trafford. One of our aims is to create successful and thriving places in the borough, with a particular focus on our town centres and local communities, and this deal allows us to do this.

    “Acquiring Stretford Mall will be a massive boost to the area and our residents, with the opportunity for comprehensive redevelopment to also include our Lacy Street site. I know residents have been calling out for more investment in the area and we are listening to them.”

    Plans for the redevelopment of Stretford will be made in conjunction with residents and businesses to ensure the successful regeneration of the area.

    The Council is already looking to revive Stretford with its Civic Quarter Masterplan, which will boost the area from Lancashire Cricket Club to Manchester United’s Old Trafford ground.

    Other recent Council-led regeneration schemes have included the redevelopment of Urmston, investment in new public areas in Altrincham and Stretford, and support for private sector investment and redevelopment proposals across all four of its town centres.

    Altrincham has been transformed in recent years, being named as the best in England in the Great British High Street Awards in 2018.

    Now, Bruntwood Works is set to play an integral part in the town’s next phase, adding Stamford Quarter and Clarendon House to its portfolio.

    Andrew Cooke, Regional Director at Bruntwood Works, said: “Altrincham town centre is one of Greater Manchester’s biggest success stories in recent years, soaring in footfall, economic growth and consumer appeal, so we’re thrilled to be part of its journey.

    “We have a long history of creating places, developing inspirational workspaces alongside flourishing retail destinations, and we have always sought to create incredible environments and communities in which our customers can grow.”

    The property deal will also bring economic benefits, as well as the chance to regenerate areas of the borough. Returns from the investment will be put back into frontline services for the Council.

    The joint venture between the Council and Bruntwood Works is similar to what is already in place for the redevelopment of the former Kellogg’s site in Old Trafford into University Academy 92 (UA92).

    Cllr Western added: “We see the Stamford Quarter as key to the future of the town centre – by securing control over the site, the Council and our partners at Bruntwood Works will be in a position to manage it so that the success of the area continues.“

    “The wider Bruntwood partnership is long-standing and valued, and this is another great opportunity to work with them to deliver a great deal for our residents and businesses.”

    CBRE acted as the agent for Bruntwood Works and Trafford Council, while Savills acted on behalf of the vendor.

    Addleshaw Goddard advised Bruntwood Works and Trafford Council on the deal and Hamlins was instructed by the vendor.


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