CTI Digital signs up for new workspace at recently refurbished South Central

    16 January 2025 - News, Manchester City Centre

    By Bruntwood

    South Central

    Leading UK technology, experience, and digital marketing agency CTI Digital has secured a new home for its Manchester workforce. 

    The company, which employs more than 200 staff across the UK and Europe has moved into a 5,210 sq ft office at South Central by Bruntwood.

    Workspace advice specialist Level secured the new 10-year office deal, saving CTI £221,000 on rent in the process.

    CTI HR Director Laura Packwood said: “We’re delighted to be working in a fantastic new office in Manchester city centre. South Central dates back to 1888 yet is now the perfect mix of a contemporary work environment and period character. 

    “Our office in the Northern Quarter had around 120 desks and numerous meeting rooms, but we found, particularly after Covid, that we were too often only utilising around 50% of the space.”

    She added: “By working closely with Level and its MD Joe Averill we were able to get in early at South Central, which led to us working on the office design and putting our own stamp on it right from the start. 

    “We’ve merged two suites together, which has allowed us the flexibility to add an extra meeting room and extend the boardroom. It’s been really exciting to watch this space transform into something tailored to how we work.

    “We have 50 set desks, informal working areas, meeting rooms and the flexibility and freedom to work how we want to.”

    Joe Averill, founder and MD of Level, said: “Being able to help CTI Digital navigate the market and find a space that met every one of their requirements was an extremely satisfying job.

    “Deep market knowledge is invaluable, and working with CTI proved that beyond a doubt.”

    Josh Hancock, Associate Director at Bruntwood, said: “At South Central and across our workspace portfolio, our focus is on creating flexible and inclusive spaces where businesses can connect and collaborate as part of a supportive community of like-minded businesses. This approach has been shown through our recent leasing activity, most recently with our long-standing partners, CTI. We are excited to welcome them to South Central and support them in their ongoing growth journey.

    “As we look ahead, we’ll continue to invest into our city centre and suburban workspaces to ensure that we are providing spaces where businesses can continue to grow, scale and thrive.”

    South Central is located on bustling Deansgate in the heart of Manchester City Centre. Dating back to 1888, it was originally a packing warehouse for John Stevenson & Sons Ltd, named Central Buildings. Today, it offers a blend of contemporary workspace and period character, providing a unique example of how Manchester’s historical past has been transformed into a vibrant, modern and forward-thinking home for businesses.

    Work began at South Central at the end of last year on a comprehensive refurbishment of the second floor, designed to meet evolving market trends and customer demand. The project focuses on creating a range of smaller, fully furnished suites, offering flexibility and convenience.

    Once complete, the space will feature exposed brickwork throughout, adding character to the modern, flexible suites, which range in size from 1,100 to 3,000 sq ft. Customer will also benefit from shared kitchen spaces and stylish and contemporary interior design.

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