Sport and wellbeing are igniting a step-change in the way we all do business


Sport is at the heart of Greater Manchester’s identity - like music and industry, it’s central to the city region’s history and personality and has played a vital role in stimulating regeneration and giving the city region a competitive edge.

But this amazing sporting legacy isn’t just part of the city’s past - it’s also key to its future. The Trafford Civic Quarter development is a great example of how sport and fitness continue to be a driving force that is shaping our amazing city region.

Situated over a 120 acre site between Manchester United FC and Old Trafford Cricket Club, the new development is revitalising the Old Trafford area and injecting new energy into the heart of this iconic sporting location and we’re incredibly proud to be bringing the project to life in partnership with Trafford Council.

The development isn’t just about celebrating existing iconic sport and leisure venues. It’s also a tangible example of sport and wellbeing acting as a powerful force to stimulate innovation and investment – and it’s a force which shows no sign of slowing.

The focus on fitness and health is at the heart of a global trend which prioritises wellbeing and it’s impacting everyone from international corporates to nimble start-ups.

As the lines between work and play become increasingly blurred, investing in wellbeing is creating a healthy ripple effect that drives employment, improves amenity and even encourages business migration - enlivening and enriching our communities.

It’s something that employers and landlords can no longer afford to ignore, having building amenities such as showers and bike racks in place that support active lifestyles has become a given for businesses – a positive and healthy workplace environment is now the norm .

Trafford House is a prime example of this kind of future-fit workspace – which we have carefully designed with wellbeing in mind. An entire floor of the building is dedicated to health, well-being and socialising. It includes a kitchen, showers and break-out areas as well as a group exercise space where virtual classes from global fitness brand, Les Mills are streamed during the day, giving people the chance to get fit with their colleagues at a time that suits their schedules.

John Foy, regional manager for Les Mills, says he has witnessed two trends influencing the evolution of workspace leisure amenities; one being a greater focus on health and fitness and the other being an increased expectation that exercise programmes and classes can be acquired on demand.

Not all businesses have the scale or available workspace to facilitate its own gym, yoga room or meditation area. But this shouldn’t mean they miss out. By clustering workspace buildings together to create a community or district, with central leisure facilities that everyone can benefit from, the benefits can be shared by businesses of all sizes, creating social connections and networking opportunities along the way. 

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