Move over millennials: What do Generation Z expect from the workplace?

Share

Generation Z are beginning to enter the workplace but their needs and desires are much different to millennials and what is expected in the traditional office environment.

While we’ve just about got used to millennials, the next generation of tech-savvy and highly individualistic employees are beginning to filter into the workplace at a speed that is destined to become much quicker.

Born from 1995 and onwards, Generation Z is growing up in a digital world; a complex environment with a knowledge that has led to them becoming more advanced when it comes to the internet, media and technology. With this level of digital intelligence, it is hoped that this generation will allow for customised instruction, the pinpointing of diagnostics and innovations their predecessors could have never imagined.

While many belonging to this generation are still children and teenagers, it’s impossible to fully understand what their adult characteristics will be. However, early indications show that they are goal-orientated, self-aware, self-reliant and innovative.

Unlike millennials, Generation Y and baby boomers, this generation are more likely to attend and graduate from university and turn to the internet to self-educate. Online platforms like YouTube and Pinterest allow Generation Z to watch tutorial videos on subjects ranging from how bake a cake to setting up complex computer systems.

How do they differ to millennials?

According to Anna Fieler, executive vice president of marketing at Popsugar, Generation Z are digital natives and mobile first, making them twice as likely to want to shop on a mobile than millennials. Their attention span is also even less than that of millennials, at just eight seconds. It is believed that this is because Generation Z live in world of constant updates, meaning they process information much quicker than other age groups.

“The newly developing high tech and highly networked world has resulted in an entire generation thinking and acting more entrepreneurially,” explains Gen Z marketing strategist Deep Patel.

As well as being more entrepreneurial, ‘Gen Z’ have higher expectations than today’s millennials. While millennials grew up in the early stages of the internet where dial-up existed and computers were mostly utilised for simple games and emails, Generation Z were born into a world already overrun with technology and innovation.

Marcie Merriman, executive director of growth strategy at Ernst & Young, said: “When it doesn’t get there that fast they think something’s wrong. They expect businesses, brands and retailers to be loyal to them. If they don’t feel appreciated, they’re going to move on. It’s not about them being loyal to the business.”

What are their workplace desires?

When it comes to the workplace, a big proportion of Generation Z want a job that makes a positive impact on the world around them, with many happy to volunteer for roles if it gives them a better chance of securing a job role they are passionate about.

Unlike other generations, they are eco-conscious and are worried about the impact humans are having on the environment. When it comes to technology in the office, Generation Z are hooked to their smartphones and are extremely reactive.

According to Randstad, Generation Z aspire to be leaders, and part of embracing their roles means being open to inspiration from those in higher positions. They want a leader that is communicative and able to share their mission, vision and values.

How the modern office will accommodate their needs

To cater to the needs of Generation Z, traditional offices must adapt. Younger workers are more interested in accumulating rewarding experiences and are less likely to think ahead to later chapters in their careers. This is why an office environment in which workers feel comfortable is crucial to the future workplace.

Modern offices which include creative spaces, break-out areas and flexible working will be a key priority for this generation. In a recent collaborative survey by Randstad, Millennial Branding and Morar Consulting, it was revealed that the industries members of Generation Z are most interested in working in are IT and technology. A workplace that doesn’t adapt to today’s technology will soon become outdated.

When asked about the technologies they would like to see employers incorporating into their organisations, 41 per cent of respondents said that they would favour social media, 27 per cent said wearables, 26 per cent said they would like to see virtual reality and 20 per cent opted for robotics.

“What is more appealing to these workers appears to be things like flexibility,” explains Jim Link, chief human resources officer with Randstad. “The ability to have an adaptive workplace that has high uses of technology and enables that technology either through devices that they bring themselves or through knowledge-sharing systems, collaborative systems at work.”

Are you interested in an workplace that caters to the needs of Generation Z? Our brand new Neo office is Bruntwood’s most evolved office to date. Find out more.

More Stories

News ·

20 July 2018

Why we all need to get on our bikes to support sustainable transport

News ·

04 July 2018

Bruntwood returns to RHS Flower Show Tatton Park

News ·

03 July 2018

Unleash the power of our incredible North

News ·

03 July 2018

Customer stories: Alpaca

News ·

05 July 2018

Bruntwood sponsors 'My heart belongs in this place' for Bee in the City

News ·

20 June 2018

Customer stories: Manc Frank

News ·

18 June 2018

Our partners: Enabling Enterprise

News ·

15 June 2018

The benefits of serviced offices

News ·

14 June 2018

Should you be harnessing pop-up power?

News ·

07 June 2018

Customer story: Advantedge

News ·

06 June 2018

Creating a healthy working environment

News ·

29 May 2018

The changing shape of flexible workspace

News ·

23 May 2018

Customer story: FORM

News ·

17 May 2018

Our partners: City of Trees

News ·

16 May 2018

Managing stress at work

News ·

15 May 2018

Our partners: The Lemonade Project

News ·

30 April 2018

Our partners: A4 Studios

News ·

27 April 2018

Bruntwood sponsors Sound City+ for the first time

News ·

24 April 2018

The growth of the music industry in the North

News ·

23 April 2018

How is technology improving the workplace?

News ·

19 April 2018

Bruntwood sponsors Binary Festival

News ·

16 April 2018

Technology in the hospitality industry

News ·

12 April 2018

The ideal Platform for Leeds Digital Festival events

News ·

10 April 2018

Our partners: Seashell Trust

News ·

09 April 2018

The growth of digital technology in our great city regions

News ·

04 April 2018

Healthy cities, healthy world

News ·

23 March 2018

Creating retail spaces for businesses to succeed

News ·

21 March 2018

Binary Festival to help highlight the North's tech community

News ·

16 March 2018

Growing retail and amenity in cities

News ·

15 March 2018

What’s next for the ‘Northern Powerhouse’?

News ·

14 March 2018

Alderley Park: Find nowhere else like it

News ·

14 March 2018

The Natural Capital - A Green Revolution

News ·

14 March 2018

What makes for ‘world-class’ development and how can we reach and consistently achieve it?

News ·

14 March 2018

The importance of brand

News ·

13 March 2018

Northern tech powerhouse: What makes Manchester a driving force?

News ·

13 March 2018

Citylabs: A World Leading Digital and Precision Medicine Hub

News ·

12 March 2018

The importance of retail and amenity

News ·

09 March 2018

Buffalo 7 to host gathering at Binary Festival

News ·

08 March 2018

Pressing for Progress in the property sector and beyond

News ·

02 March 2018

'Sightlines': A day in the life of Manchester

News ·

27 February 2018

Office design: what can we expect to see this year?

News ·

27 February 2018

What to expect from MSP at Prolific North Live

News ·

26 February 2018

Customer stories: Manchester Digital

News ·

23 February 2018

Customer stories: LEAF

News ·

22 February 2018

Office design: the anti-trend

News ·

19 February 2018

Customer stories: LightStart

News ·

15 February 2018

Office design: creating spaces for people

News ·

09 February 2018

Office space design: Biophilla

News ·

08 February 2018

Creating spaces for communities and growth

News ·

07 February 2018

Our partners: Factory Youth Zone

News ·

05 February 2018

Customer stories: Kwizzbit

News ·

29 January 2018

Our partners: Bruntwood Prize for Playwriting

News ·

25 January 2018

Why 'Places Matter'

News ·

22 January 2018

Customer stories: Love Raw

News ·

08 January 2018

Customer stories: British Para-Swimming

News ·

22 December 2017

Bruntwood's cultural activity 2017

News ·

18 December 2017

Binary Festival brings together the North's digital and creative community

News ·

28 November 2017

5 top tips for great coworking etiquette

News ·

09 November 2017

How can coworking benefit your business?

News ·

01 November 2017

Coworking revolution brings business success

News ·

27 October 2017

Which office space is right for you?

News ·

14 May 2018

How office environment can impact your employees' mental health

News ·

27 September 2017

How is your workplace linked to staffing, innovation and growth

News ·

26 September 2017

Putting the new into Old Trafford

News ·

25 September 2017

Bruntwood backs Leeds 2023: European Capital of Culture bid

News ·

20 September 2017

Keep on moving - injecting energy into the workplace

News ·

20 September 2017

Flexible working goes beyond the city borders

News ·

19 September 2017

'The repositioning of retail places' - James Tootle, Surveyor

News ·

18 September 2017

8 ways to make the most of your commute

News ·

04 September 2017

Real Junk Food Manchester opens new site on Oxford Street

News ·

05 May 2017

Psychology & office design: How new generations are shaping the places they work

News ·

21 March 2017

Female entrepreneurs: Increasingly pushing the north's economy forward

News ·

18 October 2016

Low cost ways of keeping it fun in the office

News ·

28 March 2017

The rise of Leeds: The Uk's vibrant hub of culture

News ·

18 January 2017

Workplace trends for 2017

News ·

25 October 2016

Top reasons why businesses are moving to the north

News ·

10 February 2016

The future of workspaces

News ·

26 April 2016

City House redevelopment

News ·

07 April 2016

A new Platform for Leeds