Serendip® Green Innovation Challenge Competition 2022

The West Midlands Academic Health Science Network (WMAHSN) and Bruntwood Sci-Tech's Innovation Birmingham Campus have partnered with Create Central to deliver Innovate:Create (powered by Innovation Engin3), a programme supporting Green Innovation. Applications for this programme are now closed. For further information please email hello.scitech@bruntwood.co.uk.

Serendip - Innovation Birmingham

Business support at Innovation Birmingham

Do you have a sustainable innovation that could help revolutionise the healthcare sector?

The healthcare sector came under immense pressure during the pandemic and there has been a significant increase in single-use items. Together with the West Midlands Academic Health Science Network (WMAHSN), we've partnered with Create Central to deliver Innovate:Create (powered by Innovation Engin3), a programme supporting Green Innovation to drive sustainable solutions for the healthcare sector. Innovation Engine is funded by the West Midlands Innovation Programme, via the West Midlands Combined Authority (WMCA).

With Birmingham having hosted the Commonwealth Games this year, we’re looking to showcase the West Midlands’ ability to collaborate across sectors. As part of this, we want to demonstrate how we can creatively support the healthcare industry in reducing its impact on the environment. Are you up for the challenge?

Business support and opportunities for collaboration

What's on offer?

Up to £25,000 grant to support your business growth
4 months of bespoke business support
Access to our partner network and expertise
Free collaborative space at Innovation Birmingham
Mentorship and full access to events and workshops
Real-world validation
Funding support available

The challenge

What digital or creative innovation could you apply to reduce the impact of single-use items on the environment from the healthcare sector?
For example, we saw an increased number of items being incinerated during the pandemic when elements could have been recycled or repurposed, such as non-infectious PPE (e.g. masks), dressings, plasters and bandages.
How can we make use of digital or creative tools for better data or technology which: - Supports enhanced understanding on re-purposing or recyclable items - Highlights the difference between incineration and re-purposing items - Increases knowledge around re-purposing or recyclable items - Communicates effective ways of sustainability - Helps streamline traditional models of approaches within the Healthcare sector.